3 Days Training Course

Development of Smart Specialisation Competencies
in Public Administration

Enhancing Strategic Skills for Effective S3 Design and Implementation in Public Sector

3 Days Training Course & Certification

Digital Transformation in Public Services:
Strategic Tools for Innovation

Driving Innovation and Efficiency in Public Services Through Digital Transformation

28-30 MAY 2025 TRIKALA

Upcoming Courses

Short Course Description

Quick Facts:

  • Duration: 3 Days
  • Format: Online / In-class (scheduled in various cities across Europe)
  • Who Should Attend: Public Sector Executives & Decision-Makers, Digital Transformation & Innovation Leaders, IT & Technology Managers, Policy Makers & Strategists, Project & Change Managers, Public Administration Professionals
  • Focus: Digital transformation, cutting-edge technologies, Innovation & Service Model Redesign

Why Choose This Course

Choose this course to gain the strategic vision, technological insights, and practical tools needed to drive digital transformation in public services. With a blend of theory and hands-on application, you’ll explore cutting-edge digital strategies, data-driven decision-making, and innovative service models tailored for the public sector. Learn from real-world case studies, engage in interactive workshops, and develop the expertise to lead successful digital initiatives. Whether you’re shaping policy, managing IT projects, or modernizing public services, this course will empower you to navigate digital disruption and create meaningful change.

Key Benefits

  • Strategic Leadership in Digital Transformation – Equipping public sector professionals with the skills to design, lead, and implement digital strategies that drive innovation and efficiency.
  • Technology & Data-Driven Decision Making – Understanding emerging digital technologies, data utilization, and their impact on public service delivery and citizen engagement.
  • Innovation & Service Model Redesign – Exploring frameworks for transforming traditional public service models, improving operational agility, and responding effectively to digital disruptions.

What You Will Learn

  • Develop a strategic digital transformation roadmap – Design and implement digital strategies that align with public sector goals.
  • Leverage emerging technologies – Understand the impact of AI, big data, blockchain, and cloud solutions on public service delivery.
  • Enhance data-driven decision-making – Use analytics and digital tools to improve efficiency, transparency, and citizen engagement.
  • Redesign public service models – Innovate and optimize traditional processes to meet modern digital expectations.
  • Manage digital change effectively – Navigate challenges in digital adoption, cybersecurity, and regulatory compliance.
  • Apply real-world case studies and best practices – Gain insights from successful digital initiatives across governments and public institutions.

"Digital Transformation in Public Services: Strategic Tools for Innovation" is an intensive course designed for forward-thinking professionals eager to master the intricacies of digital transformation. With the digital revolution reshaping public service landscapes, this course delves into the strategies necessary for leading successful digital initiatives and transforming public service models. Participants will explore the economics, technology paradigms, and management practices crucial for thriving in digital-centric public organizations.

The course structure balances theoretical frameworks with hands-on practical assignments, interactive sessions, real-world case studies, and collaborative workshops. Attendees will dissect the domains of Customers, Competition, Data, Innovation, and Value to understand how these areas are impacted by digital technology. The course prepares public administration professionals to effectively respond to market disruptions, leverage digital technologies for innovation, and pivot existing service models to meet the challenges of the digital age.

  • Demystify digital transformation:
    • Clearly distinguish between informatization, digitization, and digital transformation.
    • Understand the impact of digital transformation across various public service domains.
  • Harness customer networks:
    • Reinvent public engagement strategies to align with digital trends.
    • Create citizen engagement strategies that add value to networked public service users.
  • Build platform business models:
    • Recognize the significance of platform models over traditional service-centric approaches.
    • Harness network effects to build competitive platforms and drive innovation in public services.
  • Turn data into public assets:
    • Develop strategies to leverage data as a key asset for decision-making.
    • Use data to drive public service strategies and offer unique value propositions to citizens.
  • Foster innovation through experimentation:
    • Implement divergent and convergent experimentation techniques.
    • Develop minimum viable prototypes and innovate rapidly in response to public feedback.
  • Adapt value propositions:
    • Evolve public value propositions to stay relevant in a changing market.
    • Use strategic tools to anticipate shifts in public needs and adapt offerings accordingly.
  • Master disruptive service models:
    • Understand and apply theories of disruption to public service models.
    • Conceptualize and evaluate the potential for disruption in their public sector.

This course is designed for professionals in the public sector who are leading or supporting digital transformation initiatives. It is particularly relevant for:

  • Public Sector Executives & Decision-Makers – Government officials, directors, and senior managers responsible for digital strategy and innovation.
  • igital Transformation & Innovation Leaders – Professionals driving digital change within public institutions and agencies.
  • IT & Technology Managers – CIOs, IT directors, and digital officers overseeing technology integration and data-driven services.
  • Policy Makers & Strategists – Experts crafting digital policies and regulatory frameworks for e-government and smart public services.
  • Project & Change Managers – Leaders managing digital projects and organizational change in public service delivery.
  • Public Administration Professionals – Those involved in modernizing operations, improving citizen engagement, and optimizing digital services.

If you're looking to future-proof your organization, harness the power of digital tools, and drive meaningful change in public services, this course is for you!

Participation fee for the 3 days training:

In-class €1695 excl. VAT

Training package includes:

  • Admission to the course

  • Hard copies of: the course’s Handbook

  • European Academy’s delegate’s bag with supporting training material & memorabilia 

  • Certification of “Digital Transformation in Public Services” training completion

  • Certificate of attendance

  • Complimentary coffee & snack breaks

  • Complimentary networking lunch breaks

Dr Bojan Lalić

Dr Bojan Lalić is a Full Professor at the Faculty of Technical Sciences, University of Novi Sad, Department of Industrial Engineering and Management (Chair for Production Systems, Organisation and Management) and the Head of MBA (Master of Business Administration) studies in Engineering Management. He is a Visiting professor at four universities: Donghua University, Shanghai, and The People's Republic of China; Technical University Graz, Austria; Technical University Wien, Austria; and University of Maribor, Slovenia. His research, teaching, and advisory activities intersect digital transformation, industrial engineering, sustainable production, sustainable business strategy, and management. Professor Lalić published more than 30 papers in the best scientific journals listed on ISI Thomson Reuters and more than 100 papers presented at scientific and professional conferences. He is also an Editorial Board Member of the International Journal of Industrial Engineering and Management.

During his professional career, he worked as Institute Program Manager for Cisco Entrepreneur Institute by Cisco Systems and as a consultant on numerous projects. He is the founder of the Cisco Entrepreneur Center in Serbia and the Distance learning laboratory at the University of Novi Sad. He is a coordinator of the Serbian research team in the project “European Manufacturing Survey” coordinated by Fraunhofer ISI from Germany. Professor Lalic launched the first Serbian MBA studies at public universities, Graduate Professional Studies in Human Resources Management, Project Management, and Electronic Business, and Graduate Master Studies in Health Management at the University of Novi Sad. He is a full member of IFIP (International Federation for Information Processing) Working Group 5.7.

From 2017 to 2020, Professor Lalic worked as an advisor to the Minister of Innovation and Technological development in the Government of the Republic of Serbia. Today, he is an advisor for sustainable development and innovation in many companies. He is a member of a working group Industrial Policy 2030 and National Strategy for the Development of Artificial Intelligence (2020-2030) in the Government of the Republic of Serbia. Professor Lalić is a President of the Belt and Road Institute in Serbia. He was a researcher on two projects financed by the Ministry of Education, Science and Technological Development and he coordinated numerous national and international scientific and capacity-building projects, including TEMPUS/ERASMUS projects, and provided several consultancies for UNIDO, UNDP, GIZ, and many manufacturing companies. Dr. Lalic act as an ESG consultant for several national and international companies.

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QUESTIONS ABOUT THE COURSE

PM² is a project management methodology developed by the European Commission to help project managers deliver successful outcomes by managing projects throughout their complete lifecycle. Designed with the needs of EU institutions and projects in mind, PM² integrates globally accepted best practices, standards, and the operational experience of the European Commission. It provides a clear and structured framework that includes a project governance structure, process guidelines, artefact templates, and effective mindsets. PM² is light, easy to implement, and adaptable, making it suitable for a variety of project environments.

PM² offers several key benefits for managing EU-funded projects. It provides a structured framework that ensures alignment with EU standards, facilitating compliance with regulatory requirements and improving the overall governance of projects. PM² promotes effective collaboration among project partners by clearly defining roles and responsibilities, improving communication, and ensuring that all stakeholders are engaged throughout the project lifecycle. Its’ well-defined processes and artefacts help teams manage resources efficiently, monitor progress, and control risks. By fostering a comprehensive approach to planning, execution, and monitoring, PM² supports the successful delivery of projects within the defined scope, timeline, and budget, ultimately maximizing the benefits and impact of EU-funded initiatives.

PM² distinguishes itself from other project management methodologies through its focus on the European context, emphasizing compliance with EU regulations and facilitating cross-border collaboration. While it integrates best practices from established methodologies, PM² is specifically designed to address the governance, transparency, and stakeholder coordination challenges often encountered in European projects. Its’ adaptability and simplicity make it an ideal framework for diverse project environments, offering practical tools that can be customised without compromising on robust oversight.

PM² is highly adaptable and can complement existing project management practices by introducing specific tools and processes that enhance project efficiency, particularly in regulated or multi-stakeholder environments. It can be seamlessly integrated alongside methodologies such as PRINCE2 or Agile, allowing teams to benefit from PM²’s emphasis on governance and risk management, while maintaining flexibility in execution. This makes it especially valuable for organisations managing EU-funded or complex international projects, as it aligns project activities with strategic goals and compliance requirements.

PM² ensures project success by offering a structured approach that integrates clear phases, practical tools, and defined roles and responsibilities. It provides teams with artefact templates, process guidelines, and effective mindsets, helping them manage resources, risks, and stakeholder engagement efficiently. PM² also emphasizes setting clear milestones, maintaining strong communication, and focusing on quality management. This comprehensive framework helps teams stay on track, deliver results within scope and budget, and meet project objectives with greater confidence and control.

PM² ensures project success by offering a comprehensive framework that combines structured governance, clear process guidelines, and practical tools. It provides project managers with a governance structure, artefact templates, and detailed guidelines for using these artefacts throughout the project lifecycle. By clearly defining roles and responsibilities, setting project milestones, and promoting effective communication, PM² helps teams manage resources efficiently, mitigate risks, and engage stakeholders effectively. Additionally, its focus on quality management and continuous monitoring ensures that projects stay on track, delivering results on time and within budget, while aligning with the organization’s strategic objectives.

Yes, the course includes an in-depth session on risk management within the PM² framework. Participants will learn the importance of identifying and managing risks, PM²'s specific approach to risk management, and practical techniques for analysing and mitigating risks. The session also includes a hands-on workshop where participants will work on real-world scenarios, develop mitigation strategies, and share solutions to common project risks.

The PM² Methodology consists of four main phases: Initiating, Planning, Executing, and Closing. These phases represent distinct periods in a project's lifecycle, guiding project teams through key activities from project inception to completion. While each phase has a primary focus (e.g., planning activities peak during the Planning phase), activities often overlap across phases. Throughout the entire lifecycle, the methodology emphasises continuous Monitoring and Controlling to track progress, manage risks, and ensure project objectives are met. This structured, phased approach helps ensure project deliverables are well-defined, effectively executed, and successfully completed.

PM² fosters collaboration by clearly defining project roles and responsibilities, ensuring that every team member understands their specific tasks and accountability. The methodology encourages the documentation of roles, with any deviations or new roles justified and outlined in detail. Additionally, PM² promotes regular communication and alignment through structured meetings and the use of collaborative tools. This clarity and structured approach help ensure that all stakeholders and team members are working cohesively towards shared project objectives.

Yes, PM² can be effectively adapted to Agile environments. It provides a structured framework that complements Agile practices, allowing teams to maintain flexibility while still adhering to governance, compliance, and audit requirements. The PM²-Agile Guide (v3.0.1) offers detailed guidance on how to integrate Agile principles within the PM² framework, supporting the iterative nature of Agile projects. It enables self-organising teams to work autonomously while staying aligned with organisational governance and project objectives. This integration helps Agile teams navigate challenges such as coordinating with non-Agile teams, managing external collaborations, and ensuring proper documentation and compliance. By blending Agile principles with PM²'s structured approach, teams can achieve both agility and control, making it suitable for various project types and contexts.

PM² provides a structured approach to Project Portfolio Management (PPM) by linking project activities to an organisation’s strategic objectives. The PM² Portfolio Management Guide (v1.5) offers detailed guidance on how to effectively select, prioritise, and manage a portfolio of projects and programmes. It helps organisations allocate resources, minimise risks, and optimise performance across multiple projects. By aligning portfolio management with strategic goals, PM² ensures that project investments are effectively managed and reported to senior management, enabling better decision-making and improved alignment with long-term objectives.

Yes, the course offers a series of interactive workshops where participants actively apply PM² principles to real-world project scenarios. These hands-on sessions cover crucial elements like project initiation, risk management, stakeholder analysis, and project monitoring. Through group activities, peer reviews, and practical exercises, participants gain direct experience in using PM² artefacts and processes, ensuring they leave the course with practical skills to implement the methodology effectively in their own projects​.

GENERIC QUESTIONS ON COURSES PROCESS

To reserve a seat, you need to complete the course registration form on the course webpage, providing your personal details and your organisation's invoicing information. Within one working day, a member of the European Academy's Communications Team will contact you with a pro-forma invoice and further details. Pro-forma invoices are typically paid within two weeks of issuance, except in specific cases with exceptional circumstances. Your seat is tentatively reserved until payment is received, and your registration is finalized once payment is confirmed. For those paying online during registration, your seat is confirmed immediately, and a final invoice will be sent to you within one working day. If your organisation has specific payment requirements (e.g., adding a purchase order number or paying after course completion), you can note this in the comments section of the registration form for added flexibility.

Payments can be made via bank transfer or credit card, and all major credit cards are accepted. After registration, you will receive a pro-forma invoice to proceed with the payment via bank transfer. If your organisation requires a regular invoice instead, please let us know and we will be happy to accommodate your request. For those who choose to pay online during the course registration form submission, a final invoice will be sent within one working day. The payment is considered complete once the full amount is credited to the provider’s bank account. Please note that any bank charges or payment processing fees are the responsibility of the participant. The participation fee does not include travel, accommodation, or personal expenses, and VAT is applied separately if applicable.

After your registration is confirmed, you will receive a link to the Pre-Training Survey, which is sent one week before the course. This survey assesses your level of knowledge and understanding, and expectations from the course, allowing the expert to adjust the content to the specific needs of the group. In the week before the course begins, you will also gain access to the e-learning space, which remains available for 6 months after course completion. For online training, you will receive Zoom credentials and hard copies of the course materials delivered to your address via courier services. For in-class courses, venue information and directions will be provided, and hard copies of the materials will be distributed on the first day of training. Upon course completion, you will receive a link to the Post-Training Survey to provide feedback, along with hard copies of your Digital Certificate of Training Completion and a free voucher for the PM² Basic Certification Exam.

The training is offered both online and in-class at various locations across Europe, with upcoming cities announced on our website. Whether you attend online or in-person, the course combines lectures, interactive sessions, and practical group exercises. The online training is conducted through Zoom and uses collaborative tools to ensure high levels of interaction, allowing participants to engage with trainers and peers, take part in group discussions, and collaborate on exercises in real time, ensuring a dynamic and engaging learning experience.

For online courses, all sessions follow Central European Time (CET), which is the time zone of Brussels. In-class courses, however, follow the local time zone of the specific country where the course is being held. Please make sure to check the time zone when planning your participation, especially for online sessions.

Yes, all participants receive both soft and hard copies of the course materials. Soft copies are accessible through the e-learning space, which remains available for 6 months after the course completion. For online training, hard copies are delivered via courier services to the shipping address you provide during registration. For in-class training, hard copies will be handed out at the course venue on the first day, before the training begins.

Yes, upon successfully completing the course, you will receive a digital Certificate of Training Completion. This certificate will acknowledge your commitment and accomplishments throughout the training. You will have the convenience of easily accessing, downloading, and sharing your certificate, which can also be added to your professional LinkedIn profile, or shared with potential employers to highlight your new qualifications.

We understand that plans can change. Should you be unable to attend the course, you can request a cancellation at any time before the course start date. In some cases, full or partial refunds are available, depending on the timing of your cancellation. Additionally, you have the option to transfer your registration to a future course. For full details, please click here to view the course's terms and conditions.

Yes, you can transfer your registration to another participant without any additional fees. To do so, simply submit your request via email to [email protected] at least 7 days before the course start date. In exceptional circumstances, if you are unable to meet the 7-day notice for transferring your registration, you can still notify us via email, and we will review the request on a case-by-case basis to accommodate the transfer where possible.

Yes, group discounts are available for organisations registering multiple participants for the same course session. For more details, please contact us at [email protected], and we will be happy to provide information on the discount structure for group bookings.

Yes, we offer in-house delivery of our full range of training courses, either online or on-site. For larger teams or organisations requiring specific project assistance, this is an ideal option. If you are interested, simply send your request to [email protected], and we will be happy to prepare a comprehensive proposal tailored to your needs

The course begins with an introduction to the concept of Smart Specialisation Strategy (S3), explaining its importance in fostering innovation and driving sustainable growth, as well as the benefits for public bodies that get involved in such procedures.

Participants will gain a thorough understanding of the strategies for identifying  their  region’s , public body’s or  sector’s  unique  strengths  and  competitive  advantages, focusing on those areas for research and innovation activities.

Key areas covered include setting ground elements for the design of S3 Strategy, organizing the Entrepreneurial Discovery Process (EDP), proposal development, and operationalisation process of a S3 approach and utilizing the available EC financial resources and tools on behalf of the public bodies involved.

Participants will learn how to articulate the potential impact of their S3 project, address evaluation criteria and familiarize with best practices. The course will explore (S3) strategy management principles, including planning, stakeholder management, delivering consultation procedure and covering S3 calls’ requirements.

Participants will also learn how to effectively utilise the available EC financial resources and tools and comply with the regulations governing these funds. Through targeted case studies, and interactive sessions, participants will be able to apply what they have learned to their own Smart Specialisation Strategy projects.

The learning objectives of this 3-day training are designed to ensure that by the end of the course, participants will be able to:

  • Have a thorough understanding of the policy context of Smart Specialisation Strategy (S3) and approach.
  • In depth familiarize with the rationale of Smart Specialisation Strategy (S3) and approach.
  • Identify the crucial S3 factors fostering economic specialization, innovative and sustainable growth in relation to the role of public administration
  • Comprehend the necessary mapping procedure to build an S3 priorities profile of the region, public body or sector of interest
  • Set the ground elements for the design and development of S3 Strategy
  • Navigate through a holistic and effective S3 governance framework ensuring participation and ownership
  • Understand and organize the Entrepreneurial Discovery Process (EDP), which is the participatory, active core process of identifying and prioritising key activities that link research and innovation to economic growth and social well-being
  • Form Innovative Platforms consultation groups and effectively manage all stakeholders of the Quadruple Helix
  • Comprehend the ways public bodies can cooperate with other actors to deliver S3 Strategy projects and make significant impact
  • Dive in the operationalisation process of a smart specialisation approach going from strategy to implementation and addressing evaluation criteria
  • Look beyond regional and local boundaries comprehending the outward dimension of Smart Specialisation approach
  • Identify and utilize the available EC financial resources and tools
  • Familiarize with case studies and best practices of successful S3 strategy and project design and implementation
  • Increased understanding of Smart Specialisation Strategy (S3) and approach
  • Enhanced competencies in participating in successful S3 Strategy projects promoting public bodies’ potential for innovation and sustainable growth
  • Holistic knowledge of designing and organizing Entrepreneurial Discovery Process (EDP)
  • Learn how to participate in S3 strategy/project design, implementation and evaluation
  • Absorb and promote the value of international and interregional dimension of Smart Specialisation approach
  • Benefit from case studies discussions and best practice examples
  • Learn where to look for financial resources and tools
  • Network and exchange experience with peers

Day 1:

Comprehending Smart Specialisation (S3) Strategy and the role of public administration

Presentation and analysis of the conceptual theoretical framework of Smart Specialisation Strategy, EC regulations, design elements, crucial S3 goals, and of the role of public administration

Day 2:

Navigation through a holistic and effective S3 Strategy governance framework

Learn about the S3 governance framework and consultation procedures, the Entrepreneurial Discovery Process (EDP), the Quadruple Helix consultation procedures and public administration’s involvement options and responsibilities

Day 3:

Familiarize with S3 Strategy operationalization process, EC financial resources and tools, case studies and best practices

Participation fee for the 3 days training:

In-class €2260 excl. VAT

Training package includes:

  • Admission to the course

  • Hard copies of: the course’s Handbook

  • European Academy’s delegate’s bag with supporting training material & memorabilia 

  • Certification of “Industrial Transition & Innovative Clusters” training completion

  • Certificate of attendance

  • Complimentary coffee & snack breaks

  • Complimentary networking lunch breaks

Dr Sotiris Pavleas is a Senior Manager in private sector providing consultation services in development programs design, implementation and evaluation.

Sotiris has a M.Sc. in European regional development policies and holds a Ph.D in urban and regional policy analysis. He has been occupied multiple times as Special Advisor in Greek Ministries on matters of EC funding, regional development policies, research and innovation policies as well as promoting national Smart Specialisation Strategy (S3) and actions.

Through his work in the private sector Sotiris has also gained in depth experience in the design and implementation of S3 Strategies and organizing/applying Entrepreneurial Discovery consultation Process (EDP). He has also a strong academic background through numerous publications and participations in national and European conferences.

Moreover, his background is enriched by extensive teaching and training experience in terms of S3 strategy, promoting the role of public administration, innovation and growth, creative and smart areas and regional development policies.

Training Package Includes

Admission to the Course

Access to E-Learning Content

Hardcopy Course Material

Course Completion Certification

Upcoming dates & locations

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